Car Video tips

Car Video Tips in Trinidad and Tobago Create Your Ad

If you want to sell your car, then a powerful way to do it would be to create a YouTube video that shows a tour of your vehicle. Salesmen use this technique to draw in potential buyers, they walk around the car and they show them the special features that it has to offer. By doing this yourself, you can also draw in new and potential buyers, and this is especially the case if you upload it to YouTube. Most digital cameras can now record video so it makes sense to use it as a marketing technique. Put the video in the classified advertisement and then put the classified link in the video so you can reach out to more people at once.

A video advertisement gives the user the impression that they are standing right outside your car while also listening to you talk about the options that are available. The only difference is that they have no risk and complete anonymity. They also don't need to drive anywhere to see the car and they have no obligations. Clicking on a video is much easier than phoning someone that you don't know.

A YouTube spokesperson however has stated that online videos are growing faster than ever, and that the search term "used cars" has delivered over 256,000 hits on the website. There will be many searches for "used cars Trinidad" so this is well worth doing! All you need to create your own video advertisement is an internet connection and a digital camera that has a video recording feature.

Here are some helpful tips that will help you to create your advertisement:

  • Park your vehicle in a location that is free of traffic and noise
  • Rehearse what you want to say and show in your video
  • Start your video at the front left and move clockwise around the entire vehicle
  • Always include basic information such as the year the car was made, the model, mileage and any other features that might be of interest
  • Don't try to hype up the car, shoppers don't want to deal with a high pressure seller
  • Keep it short and under 2 minutes long. Try and film in one smooth continuous take to avoid editing

If you want to improve the quality of your video:

  • Shoot multiple takes and see which one you prefer
  • Record the video before sundown when there is very little shadow
  • Be wary of harsh reflections in the chrome, this will streak up the video
  • Keep your own reflection and shadow out of the shot
  • Don't mention the price of your vehicle in the video as it might change

If you feel as though you're satisfied with your video, upload it onto YouTube first. Make sure that you add plenty of relevant keywords and then create a classified listing on MotorsTT.com.

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